AI Flywheel
A system for shipping agents and AI products that consistently improve week over week — not v1s that plateau and churn users.
Applied AI advisory
Evolve your craft for the AI era.
We help product leaders transform their teams and ship high-quality AI products.
Sandhya Hegde & Justin BauerFormer Amplitude CPO · ex-Sequoia & Khosla
Selected clientsAtlassianAmplitudeSalesforceVapiMonarch
Benchmark
AI Readiness: Check how you stack up
5 min. 20 questions across process, skills, tools and culture
Calibration readoutTypical first read
ProcessAd hoc
SkillsUneven
ToolsPartial
CultureReactive
AbsentAd hocDefinedManagedCalibrated
Where you areWhere you need to be
Our Work
Shaping AI-native product teams.
Eval Workshops
Hands-on sessions that align product and engineering on quality criteria and ship evals the same week to increase velocity.
AI PM Transformation
Redesigning how a product org works AI-natively — rituals, roadmaps, and metrics.
Our Methodology
Design your AI product flywheel.
- 01
Agent Success Rate
One composite north star, baseline defined first.
- 02
Trace Analysis
Leveraging traces as the source of truth for UX.
- 03
User Intent Maps
AI jobs-to-be-done from real customer intent.
- 04
Offline Evals
Agent unit tests that drive the roadmap.
- 05
User Monitoring
The online evals and signals that close the loop.
About Us
Work with expert product practitioners.
We are builders and leaders, not consultants or influencers.
Sandhya Hegde
Co-founder · ex-Amplitude, Sequoia, Khosla
Former engineer, founder and VC. Twenty years building and investing in bleeding edge startups.
Justin Bauer
Co-founder · former CPO, Amplitude
Twenty years building data and AI products. Helped pioneer product analytics.
We work across the stack you already run on OpenAI · Anthropic · Claude Code · Codex · Cursor · Braintrust · LangSmith · Amplitude · Vercel · Jev · OpenCode · Grokbot
Our Impact
What clients say about our work.
The course's greatest strength is its full-spectrum approach. It provided conceptual frameworks with hands-on demos.
Practical no-fluff advice and experts with real AI expertise. A go-to for anyone applying technical governance on agentic projects.
Resources
Learn battle-tested applied AI frameworks.
Framework
The AI Product FlywheelOne success metric, fed by trace analysis, automated evals and production monitoring.
Calibre Labs blog ↗
Essay
The New SoftwareWhy AI changes the shape of software companies, not just their features.
Calibre Labs blog ↗
Workshop
Intro to AI EvalsOur six-week cohort course on Reforge. 4.7/5 CSAT.
Reforge ↗
Talk
Defining Agent Success RateHow to pick one composite metric your leadership will actually trust.
Maven ↗
Contact Us